The implementation of the General Regulation of Personal Data Protection in May 2019 caused crucial changes in the processes and the effectiveness of marketing as well as sales. The GDPR seminar for Marketing and Sales informs business executives on the key issues of compliance with the European GDPR Regulation in cases where corporate practices are used to promote products or services that utilize personal data of individuals, presenting practical implementation solutions.
GDPR for Marketing and Sales
Material language: English
Seminar language: English
Material: Training Presentation
Duration: 4 hours
Method of Implementation: Physical presence, Remotely
Training target:
The aim of the seminar is to present the knowledge gained from the projects of compliance with the Regulation and concern the most important points of its implementation in the marketing actions of a company.
Training result:
Participants after the seminar will have the opportunity to assess GDPR compliance issues that arise in existing practices or planned by the marketing department of their company.
Target audience:
Business executives dealing with Marketing and sales promotions.
Required knowledge:
Basic knowledge of marketing & sales management and personal data processing
Topics:
• Basic marketing and sales activities in businesses • Common issues in compliance with the General Data Protection Regulation (GDPR) • Practices for the implementation of the GDPR in the industry
