PRIORITY business intelligence

Duration: 2 days

Course Description

The purpose of this seminar is to clearly identify the planning process, the monitoring the implementation and the measuring of effectiveness of a Marketing Plan.

At the end of the training program, participants will be able to know:

• An effective Marketing Plan must include and contain
• The information is needed, the sources are to be sought and the tools used for collecting and processing the information
• The processes and tools to determine the Target Group
• The way to develop a strategy for products, pricing, place (distribution channel and to approach to customer)
• The necessary steps to implement the Marketing Plan
• To measure the efficiency of the Marketing Plan
• The management methodology to support the effective implementation of the Marketing Plan

Who should attend the course?

The training program is aimed at marketing executives from all sectors of the economy.

Seminar's program

Day 1

• Introduction, explanation of educational material and presentation of the program
• The content of the annual Action Plan
• Possible problems with gaps in the annual Action Plan of a company
• Schedule and steps in the Action Plan
• Setting objectives
• SWOT Analysis
• Development of alternative marketing strategies
• An integrated framework for marketing services
• Marketing Mix
• Quality: the cornerstone of the marketing services
• Marketing Segmentation, strategic selection of market and positioning
• Procedures to provide quality services
• How to meet and exceed the expectations of your customers
• The tools for strategic planning and marketing planning
• Branding
• Marketing services to clients and employees
• The Four Ps in Marketing Services: Price, Place, Promotion, People-Process
• Workshop

Day 2

• Review key points of the first day
• Organization and planning of marketing services (temporal, annual)
• Strategic marketing: sales plan, measurement, managers duties
• Merchandising:  to whom it is addressed, above & below the line activities, promotion mix, client  and consumer, the store and the point of sale,  merchandiser's  tools, the design and the use of leaflets and printed materials
• Strategies to create and manage the brand: Target, corporate brand, evaluating the brand, conclusions
• Workshop
• Review Questions